Job Description
Rural India has been traditionally underserved in terms of access to quality health care, especially primary care provided by qualified doctors. Vistara division focusing on acute therapies was launched in April2020 to achieve Dr Reddys mission to accelerate access to innovative and affordable medicines in underpenetrated Rural India. In Sep22 Rural business expanded in chronic therapy also with launch of Vistara+ Division. Both rural teams cover 10,000 rural towns, reaching 125,000 healthcare professionals across the country and impacting more than 50 million patients.
Rural Activation Team is the further extension of rural business and Fortify Dr. Reddys presence in rural market. This team will enable rural healthcare ecosystem by improving Healthcare Awareness by working on patient awareness and wellness programs through medical camps and educational programs. Team will create a system to provides Tele-medicines, POC diagnostics, Pathology and Medicines services to rural patients from the convenience of their village thereby saving time, money and effort for them.
Rural Activation Executive (RAE)
Roles of RAE will organize medical camps in an area (4-5 district) assigned to an individual.
- Executing the camps as per specifications e.g. availability of diagnostic kits, devices, consumables etc.
- Engage and interact with key healthcare influencers in the village like Gram Pradhan, ASHA worker etc. to seek guidance, inputs and support in activation
- Promotion of the camps through door-to-door activities to build awareness and drive footfalls to camps
- Coordinating with Vistara/Vistara + ASM & FMRs for launch of program together and conducting camp at right Drs
- Coordinating/engaging with Dr./RMPs on information about Camps/activation & awareness drives
- Coordinating with Dr./RMPs for Training & On-boarding on the app
Education & Experience:
- Graduate / Any Under graduate can also apply (12th / HSC mandatory)
- 2+ year of field work experience, preferably sales, trade activation, BTL promotions
- Freshers can also apply.
Key Personal Attributes:
- Comfortable with field work and travel
- Communication skills (regional language)
- Comfortable in talking to customer and managing relationship
- Ability to work in a dynamic environment & High Energy and Drive
- Must be collaborative in approach and a team player
- Good networking & influencing abilities
- Background of sales in rural areas (Pharma, Agri, FMCG etc.)
- Both Male & Female can apply
Job Locations
- Hyderabad
- Kurnool
- Vijaywada
- Vishakhapatnam
- Warangal
- Tirupati
- Rajahmundry
- Bangalore
- Belgaum
- Hubli
- Mangalore
- Chennai
- Salem
- Tirunelveli
- Trichy
- Barasat
- Burdwan
- Howrah
- Krishnanagar
- Siliguri
- Midnapur
- Malda
- Hooghly
- Dhanbad
- Ranchi
- Berhampur
- Bhuvaneshwar
- Sambalpur
- Angul
- Guwahati
- Dibrugarh
- Silchar
- Bongaigon
- Agartala
- Akola
- Nagpur
- Aurangabad
- Kolhapur
- Nasik
- Pune
- Nanded
- Solapur
- Agra
- Lucknow
- Gorakhpur
- Ghaziabad
- Varanasi
- Moradabad
- Prayagraj
- Azamgarh
- Raipur
- Bilaspur
Note: This position is a Fixed Term Contract (FTC) role.
Salary Bracket – 1.50 – 1.80 lakhs p.a.
Interested candidates can directly share their CVs / Resumes at [email protected] or [email protected]
Regards,
HR
